Between the ages of 6 and 11 years of age, most kids are entering a manner of self-definition. Even though their physical, cognitive, social, and motor skills are still budding, children of this age focus on finding their favorite artifacts, colors, friendships, and activities. Graphics for these older children can include highly extreme colors and designs, as well as more conceptual fundamentals that gets them thinking and acting more diligently.
There is a marked penchant for digital games at this age, and older children begin to become familiar with heavy, extremely immersive, edgy layouts that use graphics and colors in various ways. As a result, children at this age can tolerate, and may even anticipate deeper, more detailed designs that they may see as cool and not for little ones.
Though, there is a fine line between giving an inviting, edgy design and causing sensory or cognitive overload through the high use of graphics or colors that diminish an application’s main content or the actions users perform with it. When talking about graphic styling, a website like National Geographic kid’s website, whose goal is to inform children about a variety of topics relating to global awareness and conservation, should differ greatly from a toy-inspired website such as Gogo’s Crazy Bones whose purpose is to advertise Crazy Bones products, as well as games and other activities related to their toys.
Gender differences begin seriously emerging in older kids, so it is vital to keep your use of graphics and color gender neutral if your application should attract both girls and boys. Disney’s Club Penguin is a website that does a great job of attracting both girls and boys who use the site in similar ways. The bottom line is when it comes to children, make it interesting!