The Importance of a Well-Designed Business Card

Envision this: You just left a crucial meeting with some possible clients.

They really dug the concepts you brought to the table and you’re thinking a huge contract could be in order. What do you do? Scrabble around with your phone to take down their contact information? Ask them to put you in their contacts on their phone?

No. You make one quick exchange with your skillfully designed business card.

Networking is critical

Business cards can be an image of who you are. Not only can you make a great first impression all on your own, but a distinctive business card can help seal the deal and give someone something to remember you by.

So, if you have any interest in making an impact, you’re going to need business cards and well-designed ones.

Read on for some info as to why well-designed business cards are vital and how they can help you build a brand that showcases who you are, your ability and most importantly, get you some new clients.

First impression matters

The old saying rings as true today as it did then: you never get a second chance to make a good first impression. And if you don’t believe us, think about a few of the decisions you’ve made in your own life. Have you ever rented a movie because of the cover art? Judged the quality of a book by its cover? Have you ever eaten at a restaurant just because it looks the part? You probably have and business cards aren’t any different.

The quality of your card speaks volumes about how you do business

Everything on a business card makes a testimony about who you are and what it’s going to be like to do business with you. Are you easy to get a hold of? Are their several ways to contact you? What sort of colors did you use and what can they say about you or your product/services?  Are your cards bold and loud or reserved and soft?

All of these things have subliminal messages. They convey how you pay attention to detail and how you communicate with others.